Apple starts pushing iBookstore on BookExpo America

Tuesday, 17 May 2011 (21:14) | James Nesbitt

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According to paidContent, Apple is planning on exhibiting at the upcoming BookExpo America trade show, a first for the company.

Apple will be sending an iBookstore employee Scott Simpson and their show presence is said to be significant based on a large booth in a prime location, next to publishers Random House, Disney Book Group and Macmillan.

Apple won’t be selling anything, but their presence is meant to boost their position in the e-reading space and raise visibility of the iBookstore and iPad as an e-reading device.